Advisor: ... and, with a call option, your loss is limited. Look:"
Poor Joe: No matter how much the stock goes down?"
Advisor: No matter how much the stock goes down, your loss is limited to $1100 ... in this example.
Poor Joe: Gee. That's great.
Advisor: And your upside potential? Unlimited!
Poor Joe: Whee!
See Percentage Losses
where you're limited (!) to a 100% loss.
